Are you wasting money on digital solutions without getting results?

Your business is growing, and so is the long list of digital solutions you’re piecing together to try to improve efficiency and take your customer experience to the next level. But it seems that the more cash you pour into digital platforms, apps, and tools, the more time you’re spending on the digital learning curve. When will you start to reap returns on your digital investments? If this sounds familiar, then you may be falling into a common trap: modernizing your business by thinking like a consumer, not a business leader. Consumer thinking will give you flash, not function When we buy technology for personal or home use, we tend to  place a high value on intangible aspects of a product, such as branding and aesthetics. But that’s not necessarily the smartest approach when you’re buying digital solutions for your business. At home, you may want the sleekest, most stylish version of Alexa to coordinate with your sofa cushions. And when you’re out on the town, you may enjoy sporting the latest smart watch—not because you use (or even know how to use) all its features, but simply because it looks cool. The cool factor is worth paying for when the main reason for buying something is to get pleasure from it. But when you’re shopping for…

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